Wealthy Parents Offer $240K for Toddler Tutor Prep

Parents Seek Top-Tier Tutor for Their One-Year-Old

In a surprising turn of events, a family in London has made headlines by offering a staggering annual salary of nearly $240,000 (£180,000) for a private tutor dedicated to preparing their one-year-old for admission to Eton, one of the globe's most prestigious boarding schools, famously attended by Prince William.

Unconventional Job Listing

Forget the typical job search on platforms like LinkedIn; this unique opportunity is focused on teaching social and emotional skills to a toddler. The family's job listing reveals that they began tutoring their older child at age five, leading them to believe they were already behind in giving their youngest the best chances for success. Hence, their quest for a tutor has begun much earlier this time around.

Who’s Behind the Listing?

The intriguing job post has been placed by Tutors International, a specialized tutoring company that caters to affluent families seeking tailored educational support. The firm prides itself on delivering “the highest level of service of any tutoring company,” ensuring that clients receive personalized attention and expertise.

What the Role Entails

The tutor's impressive compensation is not out of the ordinary for Tutors International, where many job listings offer six-figure salaries. To qualify for this extraordinary role, applicants must possess a posh Received Pronunciation accent, a solid understanding of music theory, prior experience in royal or embassy households, and the capability to introduce a one-year-old to sports such as cricket, polo, and rowing—all aimed at preparing the child for elite academic institutions.

The Value of Britishness

Adam Caller, CEO of Tutors International, shared insights with Fortune, stating, "The family are not British, and they enormously value Britishness." This desire for cultural and educational standards underscores the lengths to which affluent families will go to secure optimal educational paths for their children.

Demand for Elite Educational Preparation

As the market for white-collar jobs grows increasingly saturated, this job listing serves as a reminder that lucrative opportunities are emerging not just in corporate settings but also within the homes of the ultra-wealthy. Tutors International boasts a roster of over 50 tutors worldwide, and Caller has led the company for 26 years. He noted that prior to the job post going viral, his business had already seen a remarkable increase in clients, with growth rates hitting up to 300 percent.

Early Education: Is It Ever Too Early?

Caller emphasized the importance of early education, stating, "How early is too early? The fundamental answer to that question is, it's never too early." This perspective resonates with many wealthy families who are keen on providing their children with a competitive edge in an increasingly complex educational landscape.

High Salaries Are the Norm

While the young age of the child in this particular job posting has attracted attention, Caller insists that the high salary and elite requirements are standard for their company. He remarked, "Everything else about it is so remarkably normal for us. It might not be normal for other people reading it, but for us as a company, it's such a common kind of request." Currently, the job has attracted about 140 applicants—a number that is lower than the 320 responses garnered from a similar posting in June.

Recruitment Challenges

Caller explained that recruiting during the school year can be more challenging. He noted, "This [pay] is on the low end of the spectrum. In June this year, I posted a job not far away—physically, in another part of North London—paying £288,000 a year. Nobody noticed it. I’ve got jobs all over the world, typically in the hundreds of thousands of pounds a year. £260,000 is not uncommon,” he shared.

This fascinating story was originally featured on Fortune.com.